Melbourne Made Websites

Based in Preston, Melbourne

Simple, fast, and effective websites for local businesses

Doing this since 2010

Gen Ya Digital is a boutique web design and development studio based in Preston, Melbourne.

I partner with small, medium, and large businesses to create custom websites that are fast, functional, and designed to grow with you – tailored to your business, customer-focused, and without the agency overhead.

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Pastel on Paper by Cheeko by Lyn Bartolo Art
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Lyn Bartolo Art

musician website development in melbourne for SXNCELLO
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SXNCELLO /’ sax on cello /

From concept to launch – here’s how I can help.

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Web Design & Development

Responsive Design
CMS
Custom Code
WordPress
Mobile-First
UX Focused

Search Engine Optimisation (SEO)

Local SEO
Keyword Strategy
On-Page SEO
Technical Audits
Reporting

Paid Search (Google Ads)

Google Ads Management
Search Campaigns
Retargeting
Conversion Tracking
PPC Strategy

Branding & Identity

Logo Design
Style Guides
Concept Development
Typography
Visual Identity

Content Creation

Copywriting
Design
Production
Blogs & Articles
Creative Assets

Digital Support & Maintenance

Local Hosting
Domain Management
Security Updates
Site Speed Optimisation
Analytics & Reporting

15 years in digital, 100% focused on your results.

(About Me)

I started my career in 2010 at ACP Magazines, working on some of Australia’s biggest brands as they moved into the digital world. Later, as a Digital Marketing Manager for top-tier catering and events companies, I learned exactly how to turn a website into a lead-generation machine.

In 2017, I stepped out on my own to build the kind of studio I always wanted to work with. I wanted the freedom to focus on what I do best: creating high-impact digital work without the restrictions of a traditional agency. My university design background and decade of marketing strategy allow me to dive into any industry – from the fast-paced to the highly technical – and find a way to make the information engaging and effective. This means when we work together, you get my full focus and a website built to turn your unique business goals into reality.

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Alyssa Simpson founder of Gen Ya Digital Web Design Melbourne

Ready to launch a website  SEO and Website Design Melbourne for Florist Victoria Whitelaw that looks great, works hard, and  Website Development Melbourne for Winery Pietro Gallus Estate grows with your business?

Featured Work

Pastel on Paper by Cheeko by Lyn Bartolo Art
Lyn Bartolo Art

Lyn Bartolo Art

Custom Agency Website for Soiree Club Melbourne
Soirée Club

Soirée Club

hair removal website melbourne
Haven Electrolysis

Haven Electrolysis

musician website development in melbourne for SXNCELLO
SXNCELLO /’ sax on cello /

SXNCELLO /’ sax on cello /

Custom Finance website in melbourne
Northside Finance Co

Northside Finance Co

Winery website design for Pietro Gallus Estate
Pietro Gallus Estate

Pietro Gallus Estate

“

I'm not the most creative person, so having Alyssa on board was a game-changer. She took our vision (or lack of one) and turned it into a brand that feels warm and actually makes mortgage broking interesting! The website is sleek, easy to use, and perfectly reflects who we are.

Meri MitkovskiNorthside Finance Co
“

Working with Alyssa was an absolute no-brainer.. partly because I trust their expertise, but mostly because I’m married to the chick who runs it :P From branding to web design, they brought our vision for Soirée Club to life effortlessly. The process was seamless, the results were exactly what we wanted.

Laura SimpsonSoirée Club
“

Alyssa has been an invaluable partner in our business growth. Their approach to SEO, advertising, and website optimisation has elevated our online presence and increased sales year after year. Their expertise, dedication, and attention to detail are truly exceptional.

Victoria WhitelawVictoria Whitelaw Beautiful Flowers

Your Partner for Web Design & Digital Growth in Melbourne

I provide expert web design and development for businesses across Melbourne looking for high-performance digital solutions. From my studio in Preston, I combine custom WordPress, Shopify and Squarespace development with a marketing-first approach to ensure your site delivers. Whether you need brand concept development, local SEO strategy, or Google Ads management, I handle every detail personally to ensure your business stands out. If you’re looking for a Melbourne web designer who brings 15 years of industry experience to every project, you’ve come to the right place.

Contact us

Recent Blogs

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Starting a Business Checklist: 5 Digital Must-Haves for 2026

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