If you’ve been Googling “website prices Melbourne” and ended up more confused than when you started, you’re not alone. It’s the #1 question I get asked, and honestly, it’s a fair one.
When you’re building or rebuilding your online presence, you’re making a big investment. You deserve a straight answer. The “industry standard” answer is usually “it depends,” but I’d rather break down exactly what it depends on so you can make an informed choice.
What are you actually paying for?
Think of a website like a house. You can buy a kit home, or you can build something custom from the ground up. Both work, but the process (and the price) is very different. Here’s what moves the needle:
1. The Scope (How big is the house?) It’s a simple equation: more pages = more design, more testing, and more content.
- Small (1–5 pages): Perfect for landing pages, portfolios, or service-based businesses just starting out.
- Medium (5–15 pages): The “standard” business site-multiple services, a blog, and deeper “About” sections.
- Complex (15+ pages): E-commerce, membership portals, or sites with heavy-duty integrations.
2. Customisation vs. “Off-the-shelf” I do use templates sometimes to keep things budget-friendly, but I never leave them “as is.” I pull them apart and rebuild them so they actually look like your brand, not a carbon copy of everyone else in your industry. If we go full custom, we’re designing for your specific user journey from scratch.
3. The “Bells and Whistles” Do you need a basic contact form, or do you need a complex booking system that talks to your calendar? Do you want simple photos, or high-end motion effects and animations? Every piece of functionality adds a layer of development time.
4. The Platform I’m platform-agnostic-I use what’s right for the job. Usually, that’s WordPress (for flexibility), Webflow (for high-end design), or Shopify (if you’re selling products). Each has its own ecosystem of hosting and maintenance costs.
Let’s talk numbers
I’m a big believer in “no surprises.” While every project is quoted individually based on what you actually need, here are the ballpark ranges I usually work within:
- Small Custom Site (1–5 pages): $1,800 – $4,500
- Mid-Size Business Site (5–15 pages): $4,500 – $9,000
- E-commerce or Complex Builds: $9,000+
Why the gap in prices?
Because I don’t do “one-size-fits-all.” My goal is to build something that actually helps your business grow, not just something that looks pretty. That’s why every build I do includes the essentials: on-page SEO, mobile optimisation, and a clean structure. If your site looks great but no one can find it on Google, I haven’t done my job.
Ready for a real quote?
The best way to get an accurate number for your specific project is to fill out my enquiry form.
Once you submit your details here, I’ll take a look at what you’re after and we can jump on a quick 15-minute discovery call. I’ll give you my honest take on what you need right now and what can wait until later. No pressure, no “salesy” nonsense-just a clear roadmap and a detailed quote.